- In what ways does your media products use, develop or challenge forms and conventions of real media products?
All three of our products are all aimed at both males and females above the age of 15. This is so that our certificate for our film could be put as a 15. We found that this was typical of a horror film because most horrors are classed as a 15 or in some cases an 18. Our poster is the first product that we completely finished. We decided to create our own credits for our poster, this is so that we can use forms and conventions of real media products. This is because when looking into horror posters in more detail we found that they all had credits most commonly at the bottom. We therefore decided to put credits at the bottom of our poster however, we made these credits our self and therefore developed conventions by putting our own names and production company into it. We created our credits in photoshop, this is so that we were using the same software that real media products would of used for their posters. We also continued to use and develop forms and conventions of real media products by creating our own website and title of our film using a font from http://www.dafonts.com/. Using a font from this website also allowed us to develop conventions because people making real media products may create their own fonts.
For the image that we used for our poster i decided to look into a lot of real media products. When looking at these real media products i found that some of them included images on the posters that do not reveal the entire character. A good example of this is the saw trilogy. All of the Saw films have posters that only show body parts shown for example in the images of posters that i have looked at. When looking at these horror film posters i also came across more posters that only include small parts of the characters, not revealing them completely for example 'Prom Night' and 'Jennifer's Body'. Using this technique produces a sense of intrigue for the audience as well as not giving too much invormation away before watching the entire film. This is why we decided to produce the image for the poster that we did. We decided that it was a nice idea to produce an image that does not show the whole character. This allows the image to be more to the point, using just the characters wrists and hands tied together with rope and covered in blood was more to the point as well as being a striking image that would immediatly grab the audiences attention also tying in nicely to our genre of horror. After shooting and choosing our final image for our poster we realised that the image was very explicit however, we decided that this would not be a problem because when looking at real media products i realised that many images that have been used on official film posters are also very explicit which alows our poster to look more realistic and use more conventions of real media products. Therefore, i did not think that this image would be an issue for our final poster and we decided to use it. The tagline for our poster also matches with the explicit central image and clearly shows the genre that we are aiming at. We also chose the release date of the film to be around halloween which we thought would be a good time to release a film of this specific genre. Examples of some of the real media posters that i looked at are shown bellow.
Looking at these posters that are existing real media products you can see the similarities and differences between them and our final poster which is shown bellow. It clearly shows that we have used conventions for example a central image, title of film, credits, tagline, website for film, release date and production company of the film. However, we have developed these conventions by shooting our own image, making up our own title of the film as well as the website and tagline. This can all be seen bellow.
When designing our magazine cover we looked at many real media magazine covers. All of these magazine covers were of the horror genre relating to what our own would look like. We created a title for our magazine 'HMD' standing or horror movie digest. This shows that we are using conventions of real media products by producing a title for our magazine however we have developed this by creating our own title and again using http://www.dafonts.com/ for our fonts. HMD is again aimed at both males and females above the age of 15. This is because this is the age of people that mostly watch horror films however some people under this age may also be interested so our magazine is also appropriate for people under this age to look at. We also used the same colour scheme throughout all of our products of red, black and white. We included typical conventions from real media products on our magazine cover such as bar code, price and the magazine issue number. Bellow shows a real media magazine cover side by side with the magazine that we created. This shows the direct comparisons between the existing product and our own. It also shows that we have used and developed conventions of a horror magazine.
When creating our teaser trailer we had many different forms and conventions to think about. For example we had to think about our target audience and the way in which we were going to portray our genre of horror to our audience. Due to the fact that this product was only a teaser trailer, we did not have alot of time so therefore had to put enough detail into our trailer so that our audience would be interested. Our main character in our film Ava is a very typical main character for a horror film. She is a pretty young girl who we see living her perfect lifestyle, applying her makeup and driving the car that i could only dream of having, until she becomes the victim when another girl is jealous of her lifestyle. We chose to shoot our trailer having most of it as Avas normal day to show the strong comparison between this and Ava getting taken as a hostage. This is similar to the trailer for 'Jennifer's Body' which begins shows normal everyday clips from the main characters lives which gives the audience a false sense of security portraying Ava's normal life before it all turns upside down. This means that for most of our trailer the genre is not clear, this creates intrigue for the audience as most of the main action is shown at the end of the trailer when Ava has been taken hostage allowing the genre of the film to be revealed at the end of the trailer, leaving the audience with something interessting and rememberable to take away with them, remembering from just the end of the trailer that it will be a horror film. The similarities between our trailer and a real media product of the trailer for 'Jennifer's Body' can be seen bellow, using and developing conventions of the product as well as the genre itself. The first video bellow is the trailer from 'Jennifer's Body' and the second is our own trailer that we created.
Linking back to my initial research into cross-media advertising, 'Advertising is key to any buisness'. Cross-media advertising is when different media companies advertise the same or different products. An example of this is using different products to advertise one same product for example our poster, magazine and teaser trailer are all advertising our film 'Obsession'. Cross-media advertising helps to advertise and promote different types of media to there different target audiences e.g males and females over the age of 15 that enjoy horror films.
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