Research into cross-media advertising

'Advertising is key to any buisness' as stated on http://www.webpronews.com/cross-media-advertising-2001-08. Cross-media ownership is when one single conglomerate company owns a variety of different businesses in many different parts of the media industry. This links to Cross-media advertising which is different parts of media being delivered using a variety of media forms. Cross-media advertising is when different media companies advertise the same or different products. Different media companies advertise these same or different products by using a variety of different media forms. For example some of these media forms may be Television, billboards, newspapers, radio and many more. Cross-media advertising helps to advertise and promote different types of media to there different target audiences.

An example of the way that cross-media advertising is used is a promotional package. For example the magazine cover, poster and trailer that i analysed earlier for the film 'Jennifers body'. All of these different products are all advertising the same thing and this is what cross-media advertising is all about. Another products advertising this film is shown bellow. The picture shows a http://www.facebook.com/ page with a 'Jennifer's Body' background. This is another way helping to advertise the film to their target audience.

Another example of cross-media advertising being used is the blackberry pin bar code. This is a code on all blackberry's that allow each owner of the phone to speak to each other on a free chat room called blackberry messenger. This code is on each individual blackberry as well as now being advertised on different products (cross-media advertising).

The picture above shows an example of the blackberry pin bar code being used on one of the phones. Each blackberry has an individual bar code.

The picture above shows two blackberry's connecting by using the blackberry messenger pin bar code. This allows blackberry users to connect in a quick and easy way.

The picture above shows the pin being used again on a different product. This shows a name tag with the pin on, helping to advertise himself and the company by using the pin. This is a very good example of cross-media advertising. This is because the use of the blackberry pin bar code is being used more everyday on more and different products.