Research Schedule

For my A2 Media coursework I will be working in a group of three with Rachael King and Rhiannon Leek to create a series of products including a film trailer, a magazine cover and a poster to help to advertise our film. We all decided together to choose this brief and will be working separately to pull information from different aspects together to create a strong and interesting piece of production work. I have now created a research plan showing specific dates so that I can keep to a strong series of deadlines and this is shown below:

1. Primary and secondary research into similar products:

(Personal deadline for section - 21st September)

• Primary research:

For the primary research I will be choosing an official film trailer, magazine cover and poster for three different films following the horror genre to personally analyse. This will help me to find inspiration for my own production work because i will be creating work following the same genre and will therefore be using the same codes and conventions.

• Secondary research:

For the secondary research I will be looking at reviews of horror films and peoples opinion of the genre itself. I will also be looking at audiences take on some horror trailers and posters. This will help to give me more information about the horror genre and also to give ideas to my group when thinking about our own production work.

2. Research into target audiences for existing texts and for your own product:

(Personal deadline for section - 30th September)

• For my primary research i will be creating a mood board as a group that will be split into three sections, one for each different product. This mood board will be displaying different fonts, photographs, screen shots from film trailers and examples of film and magazine titles. As a group we will be doing this and asking different age groups of people there opinions so that we can collect together information to help us create and put together ideas for our products. We will also be creating a series of simple questions to use for an interview using a recording piece of equipment. For this we will be choosing participants to interview so that we can get an insight into their views on the horror genre and what aspects we should use for our coursework. We have chosen to do this so that it was different from just creating a questionnaire like we did in our previous As piece of coursework. This gives variety to our pieces of coursework. We have also chosen to do this because it will be helping us to collect information straight from the source which is our target audience (Primary research).
• For my secondary research i will be looking at the statistics of existing horror films that i have been looking at as well as the overall statistics for the horror genre. I will be finding this information on http://www.imdb.com/. These statistics will show information such as how many people have watched the trailer. This will help me to gather information to apply to my own production work (secondary research).

3. Research into new media being used:

(Personal deadline for section - 10th October)

I will be individually stating what new technologies I have used and will be using for my coursework. I will also be analysing each one and how they will individually be helping me to plan and finally create my products as a part of my group.

4. Research into cross-media advertising:

(Personal deadline for section - 14th October)

I will be completing individual research into cross-media advertising and will also be analysing good and bad points about it. This will help to incorporate into my planning and finally my production.